Brand

Ceddie brand assets

Everything you need to represent Ceddie Sleeps — press, partners, app directories, a friend writing about us. Download the real files below; please don't recreate them.

Download the full kit — ZIP · ~10 MB

Every file on this page in one archive, plus a README that says where each one goes.

Logos

The Ceddie mark: a gold crescent moon with a small teal star beside it, on night navy.

Ceddie mark

The crescent and its companion star. Use it wherever Ceddie needs one small mark — an avatar, a favicon, a badge in a list.

SVG · PNG · 1024×1024

The Ceddie mark with no background: a gold crescent moon with a small teal star beside it.

Ceddie mark — transparent

The same crescent and star with the night-navy backing removed. This is the one for design tools — Canva, Figma, a slide deck — when you're laying the mark onto a dark surface of your own.

SVG · PNG · 1024×1024

Transparent background — dark surfaces only.

The Ceddie iOS app icon: the gold crescent with three small stars above the Ceddie wave, on night navy.

App icon

The icon exactly as it ships on iPhone — the crescent with its stars over the Ceddie wave. Use it when you're showing Ceddie as an app.

PNG · 1024×1024

PNG only.

The Ceddie avatar: the app icon, ready to use as a profile picture.

Avatar

The app icon as a ready-to-upload profile picture — social accounts, app directories, anywhere a square avatar is asked for.

PNG · 1024×1024

PNG only. Opaque by design — avatar slots crop it themselves.

The Ceddie app icon artwork with no background: the gold crescent with three small stars above the Ceddie wave.

Ceddie icon mark — transparent

The app icon's full artwork — the crescent, its three stars, and the wave — with the night navy taken out. Use it when you want the whole scene rather than just the mark.

SVG · PNG · 1024×1024

Transparent background — dark surfaces only. The wave runs off the edges: it's cut from a square app icon, not faded.

The Ceddie orb: a glass sphere lit from inside by an aurora curtain running amber through teal to indigo, ringed by a faint teal halo.

Ceddie orb

The glass orb the app shows while it's thinking through a schedule — an aurora curtain turning over inside a sphere. Use it when you're showing Ceddie as something that reasons, not just as a name.

SVG · PNG · 1024×1024

Transparent background. Low-opacity artwork — it only reads on a near-navy surface.

The Ceddie Sleeps wordmark: Ceddie in amber, Sleeps in near-white, set in the Lora serif.

Ceddie wordmark

The name set in Lora, the way the site header sets it. The text is already converted to outlines, so you don't need the font installed to use it.

SVG · PNG · 2048×350

Transparent background — dark surfaces only.

The Ceddie Sleeps lockup: the gold crescent mark beside the Ceddie Sleeps wordmark.

Ceddie lockup

The mark and the wordmark together, in the arrangement the site header uses. This is the one to reach for when Ceddie needs to be named, not just marked.

SVG · PNG · 2048×684

Transparent background — dark surfaces only.

The Ceddie Sleeps logo lockup: the crescent mark, the wordmark, and the tagline Smarter sleep for babies.

Logo lockup with tagline

The mark, the full Ceddie Sleeps wordmark, and the tagline together on night navy, at social-card size. Use it for link previews, a slide, or anywhere a ready-made banner saves you the layout.

PNG · 1200×630

PNG only.

The Ceddie star accents: three four-point sparkles in teal, amber and indigo, the mark's teal companion star, a glowing moon-gold anchor star, and a scatter of small field dots.

Star accents

The stars on their own — the icon's three sparkles, the mark's companion star, the moon-gold anchor star, and the plain field dots. Use them as decoration and spot artwork; never as the logo.

SVG · PNG · 1600×1040

Transparent background — dark surfaces only.

The Ceddie wave: one long luminous curve running amber through teal to indigo, with aurora curtains rising from it and a bright teal flare at its crest.

Ceddie wave

A day of sleep drawn as one curve — morning amber, midday teal, night indigo, with a flare at the crest. Our largest piece of artwork: use it as a banner, a header, or a divider.

SVG · PNG · 2640×1600

Transparent background. Low-opacity artwork — it only reads on a near-navy surface.

The dark night-navy background is part of the logo, so the versions with it baked in are the default — use those anywhere you don't control the surface. The transparent exports are for design tools, where you're placing Ceddie on a dark surface yourself. There is still no light-background version, and please don't make one.

Illustrations

These two paintings are the official Ceddie illustration references — every new illustration should match their style: night navy darkness, one warm amber light, a faint teal rim light, soft visible brushwork. When generating an illustration with an AI tool, attach one of these as the style reference. Real photos of people are never published — people appear in Ceddie visuals as illustrations only.

Screenshots

The App Store screenshots, exactly as they ship on the store. Each one carries its store caption burned into the image — they're marketing frames, not clean captures of the interface.

Colors

One palette, dark-first, shared by the app and this site. There is no light theme.

Night navy

#07101fvar(--surface-page)

The canvas everything lives on — page background on the site and in the app.

Ceddie amber

#f59e0bvar(--amber)

The Ceddie half of the wordmark, the moon's base gold, the warm accent.

Amber bright

#fbbf24var(--amber-bright)

Wind-down and settling, link hover.

Moon gold

#fde047var(--moon-gold)

Moon highlight, anchor stars, the tip of a shooting star.

Ceddie teal

#5eead4var(--teal-bright)

Primary accent — logged naps, in-progress states, every primary button.

Muted teal

#36807fvar(--teal-muted)

Planned naps and secondary fills.

Indigo

#818cf8var(--indigo)

Night sleep and bedtime.

Soft indigo

#a5b4fcvar(--indigo-soft)

Night sleep secondary text.

Sky

#7dd3fcvar(--sky)

Wake and morning — expected-wake states, the sun.

Title ink

#f1f5f9var(--ink-title)

Headings, card titles, the values you read first.

Prose ink

#cbd5e1var(--ink-prose)

Soft secondary prose and notices.

Typography

Lora

Serif. Headings, the wordmark, and the numbers that carry weight — times and durations. Italic Lora is the warm voice: taglines and the notes Ceddie writes.

Ceddie Sleeps

Smarter sleep for babies

8:30 PM · 3h 32m

DM Sans

Sans-serif. Everything functional — interface text, labels, buttons, and body copy like this paragraph.

Last night · 11h 04m

Cedric settled quickly and slept through. Naps look on track for a 6:45 PM bedtime.

Up next

Both are free Google Fonts — Lora and DM Sans.

Using the logo

Do

  • Use the downloaded files as they are.
  • Keep the mark on a dark night-navy surface — the one it ships with, or one of your own under the transparent version.
  • Give it clear space — at least the width of the crescent on every side.
  • Write the name as Ceddie Sleeps or Ceddie, exactly that casing.

Don't

  • Recolor, stretch, rotate, redraw, or add effects to the logo.
  • Generate the logo or any Ceddie graphic with an AI tool — always download the real files from this page.
  • Place the mark on a light or busy background.
  • Use the moon emoji as the logo.

Something you need that isn't here? Ask us and we'll send it over.